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Breast Density

Basil Hetzel Institute Informative Video

This informative video for the Basil Hetzel Institute, aims to disprove assumptions about breast density and act as an explainer video which can

be shown to patients.  A polar bear in a snow storm was used as a metaphor

to explain the difficulty of finding a cancer in a dense breast. Targeting women of ages 45 to 75, this video utilises soft colours to keep the video lighthearted, and patients calm and relaxed.   

Role: Concept Creation, Video Design, Video Animation

Client: InforMD of the Basil Hetzel Institute

Year: 2020

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