Basil Hetzel Institute Informative Video
This informative video for the Basil Hetzel Institute, aims to disprove assumptions about breast density and act as an explainer video which can
be shown to patients. A polar bear in a snow storm was used as a metaphor
to explain the difficulty of finding a cancer in a dense breast. Targeting women of ages 45 to 75, this video utilises soft colours to keep the video lighthearted, and patients calm and relaxed.
Role: Concept Creation, Video Design, Video Animation
Client: InforMD of the Basil Hetzel Institute